Customer research doesn’t need to be complex, expensive, or time-consuming. In this topic, I will discuss how to understand customer’s pain points and how best to tackle them from their point of view. I will share valuable insights into customer behavior, preferences, and issues by mastering the art of conducting client interviews and internal studies. I will uncover insights hidden in data collection by using proper segmentation. By applying five golden survey questions, you’ll better understand your customer’s needs, wants, and desires. Finally, we’ll discuss leveraging real-time insights that will help you craft more effective solutions for your customers.