{"id":765,"date":"2023-03-12T23:56:05","date_gmt":"2023-03-12T18:26:05","guid":{"rendered":"https:\/\/kerala.wordcamp.org\/2023\/?post_type=wcb_session&p=765"},"modified":"2023-03-19T17:36:19","modified_gmt":"2023-03-19T12:06:19","slug":"secret-ingredient-of-content-marketing-how-to-diy-your-content","status":"publish","type":"wcb_session","link":"https:\/\/kerala.wordcamp.org\/2023\/session\/secret-ingredient-of-content-marketing-how-to-diy-your-content\/","title":{"rendered":"Secret Ingredient of Content Marketing: How to DIY your content?"},"content":{"rendered":"\n

1. What is Content Marketing (CM) and why should I master my content?
\n2. Content architecture, what are the types of CM? 
\n3. How is CM connected to WP? \u2014\u2014> WP is an excellent CMS
\n4. CM etiquetes –> the right and wrong of CM, empathy, click worthy titles, 
\n5. How can I do cm on my website? –> SEO
\n6. Do I need to buy expensive landing page builders? Uff click funnels is $99 per month.
\n7. What is the secret ingredient of the content? \u2014\u2014> Create “How to?” content.
\n8. Do Service with Content – how can my content solve my audiences’ problem.
\n9. Tools –  WPwebsite, youtube, emails –> lethal combination.
\n10. Case study – a friend who is using the above 3 to make a decent income from home. <\/p>\n\n\n

Presented by<\/span>Renjini Narendranath<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"

1. What is Content Marketing (CM) and why should I master my content? 2. Content architecture, what are the types of CM?  3. How is CM connected to WP? \u2014\u2014> WP is an excellent CMS 4. CM etiquetes –> the right and wrong of CM, empathy, click worthy titles,  5. How can I do cm […]<\/p>\n","protected":false},"author":16552667,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1679724000,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[764],"footnotes":""},"session_track":[1079914],"session_category":[1079935],"class_list":["post-765","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 25, 2023","time":"11:30 am"},"session_speakers":[{"id":"764","slug":"renjini-narendranath","name":"Renjini Narendranath","link":"https:\/\/kerala.wordcamp.org\/2023\/speaker\/renjini-narendranath\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/765\/revisions"}],"predecessor-version":[{"id":2432,"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/765\/revisions\/2432"}],"speakers":[{"embeddable":true,"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/764"}],"author":[{"embeddable":true,"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/renjinin"}],"wp:attachment":[{"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=765"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kerala.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}